Clean, uncomplicated, effective skin care by Zoë Foster Blake. Cruelty-free and created to make you feel confident.

The Go-To Gang

No nasties, irritants or silly claims.


Go-To won’t piss off your skin. In fact, it will calm the heck out of it.

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We believe looking after your face and body is a daily act of self-love.

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Feel soft. Smell nice. Be smug.

Go-To TV



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Your all-day-everyday go-to.

Our Brand Values:

Cruelty Free

Go-To is accredited by Choose Cruelty Free. There is one animal Go-To extensively tests on, but that’s the founder Zoë, and she totally asked for it.

Worry Free

We make cute, clean and worry-free skin care that won’t piss your skin off. You won’t find silicones, chemical UV filters, parabens, PEGs, sulfates (SLS/SLES), GMOs, mineral oils, petrolatum or synthetic colours here.

Carbon Neutral

We take our environmental responsibilities very seriously and are continuously striving to minimise our carbon footprint. We offset 100% of emissions, and are certified by the Carbon Reduction Institute.

Read more about our valuesarrow

Customer Testimonials

We believe skin care (and video content) should be simple, effective, and fun.

Scrolly Moly do we love Instagram.