Gro-To makes gentle bath and body care products for squishy, whiffy little humans.

Our products are gentle, effective, and free from silicones, parabens, PEGs, sulfates (SLS/SLES), synthetics and all the usual pests.

Meet The Gang

A gentle (fast!) conditioning cleanser for mini mops.

Finally! Adorable, clever, fun presents that kids will actually use and like.

Customer Testimonials

“We no longer have to rugby tackle our son into the bath, he practically swan dives in.”

— Nicole

“My kids’ skin is the clearest  it has EVER been! Amazing beyond belief.”

— Jodie

“We live by all these products for my little one!! And love giving them as gifts!”

— Kelly

Our Brand Values

Cruelty Free

Gro-To is accredited by Choose Cruelty Free. There is one animal Gro-To extensively tests on, but that’s the founder Zoë, and she totally asked for it.

Worry Free

We make cute, clean and worry-free skin care that won’t piss your skin off. You won’t find silicones, chemical UV filters, parabens, PEGs, sulfates (SLS/SLES), GMOs, mineral oils, petrolatum or synthetic colours here.


As a company who makes things (arguably,greatthings), waste is inevitable. What we can do, and what we are doing, is working hard to limit our impact by reducing, reusing and recycling.

Scrolly molly, do we love Instagram