We’re Sorry, US Friends!
Unfortunately, we’re unable to ship orders to the United States until further notice. We’re working hard to fix this and will keep you posted. Thanks for your patience and understanding.

A young girl in a light pink shirt smiles while holding colorful bottles and containers with playful faces against a bright blue background.

A delightful edit of very effective, very gentle bath and body care products for babies and kids that parents really trust, and kids really love using.

This is Gro-To

A delightful edit of very effective, very gentle bath and body care products for babies and kids that parents really trust, and kids really love using.

A smiling woman in a white shirt hugs four colorful skincare products with cartoon faces on their packaging against a pink background.

Creator of Go-To, much-loved skincare expert, author, and mum-of-two. Zoë had no time for irritating, ineffective or dull products. When her kids’ skin was rashy, irritated, dry or flaky, (‘always’), she'd turn to her own Go-To products. Because she trusted them, and knew they would soothe and calm their skin. Then, the idea dawned on her: why not make Go-To for children? And so, in 2016, Gro-To was born.

Founded by Zoë Foster Blake.

Creator of Go-To, much-loved skincare expert, author, and mum-of-two. Zoë had no time for irritating, ineffective or dull products. When her kids’ skin was rashy, irritated, dry or flaky, (‘always’), she'd turn to her own Go-To products. Because she trusted them, and knew they would soothe and calm their skin. Then, the idea dawned on her: why not make Go-To for children? And so, in 2016, Gro-To was born.

A purple towel with a cute face design, a pink wide-tooth comb, purple and blue bottles with smiling faces, and colorful foam letters on a red grid tiled surface with soap suds.

Zoë realised that her kids’ bedroom and wardrobe were full of bright colour, and rad toys, and cool imagery… but their bath products were always white, and dull, and covered in small baby ducks. Why couldn't baby and kid's skincare be as fun and playful as the rest of the stuff in their world? It could. And would be!

We make kids’ skin care fun.

Zoë realised that her kids’ bedroom and wardrobe were full of bright colour, and rad toys, and cool imagery… but their bath products were always white, and dull, and covered in small baby ducks. Why couldn't baby and kid's skincare be as fun and playful as the rest of the stuff in their world? It could. And would be!

A young child with wet hair and big brown eyes has a playful expression, sticking out their tongue. The child is covered in soapy bubbles, including a dollop of foam on their head, against a plain white background.

(Unless you like bikes, farts and ice-cream.) Gro-To is something that kids can feel ownership over, that’s clearly identifiable as theirs. For their bodies, their bathtime, their bedtime. (Not a boring obligation from Grown-Up Land.) We want to give grubby, whiffy little people, healthy, happy skin, as well as a sense of ownership about their body and what's being used on it.

No grown-ups allowed.

(Unless you like bikes, farts and ice-cream.) Gro-To is something that kids can feel ownership over, that’s clearly identifiable as theirs. For their bodies, their bathtime, their bedtime. (Not a boring obligation from Grown-Up Land.) We want to give grubby, whiffy little people, healthy, happy skin, as well as a sense of ownership about their body and what's being used on it.

A child in a yellow outfit applies lotion to their leg while sitting on a white bed. A yellow lotion bottle with a smiling face lies nearby.

If grown-ups care about what they put on their skin, we reckon they probably care about what they’re putting on their kids. Our products are formulated in-house, using pure but powerful plant-based ingredients that are enormously nourishing and calming on delicate, cranky, unpredictable skin. No: silicones, parabens, PEGs, sulfates (SLS/SLES), or synthetics. Phew!

Gentle and worry free.

If grown-ups care about what they put on their skin, we reckon they probably care about what they’re putting on their kids. Our products are formulated in-house, using pure but powerful plant-based ingredients that are enormously nourishing and calming on delicate, cranky, unpredictable skin. No: silicones, parabens, PEGs, sulfates (SLS/SLES), or synthetics. Phew!

A baby wrapped in a soft pink towel lies next to a green bottle with a smiling cartoon face on it. The baby looks up with one hand near its mouth.

Our range is specifically formulated for infant skin, which can be very squishy and adorable, but also very delicate and easily irritated. Gro-To products are pH-balanced, exclude soap and other nasties, and are packed with natural ingredients that are hugely beneficial to touchy, fussy newborn skin.

Formulated for use from day one.

Our range is specifically formulated for infant skin, which can be very squishy and adorable, but also very delicate and easily irritated. Gro-To products are pH-balanced, exclude soap and other nasties, and are packed with natural ingredients that are hugely beneficial to touchy, fussy newborn skin.