Creator of Go-To, much-loved skincare expert, author, and mum-of-two. Zoë had no time for irritating, ineffective or dull products. When her kids’ skin was rashy, irritated, dry or flaky, (‘always’), she'd turn to her own Go-To products. Because she trusted them, and knew they would soothe and calm their skin. Then, the idea dawned on her: why not make Go-To for children? And so, in 2016, Gro-To was born.

(Unless you like bikes, farts and ice-cream.) Gro-To is something that kids can feel ownership over, that’s clearly identifiable as theirs. For their bodies, their bathtime, their bedtime. (Not a boring obligation from Grown-Up Land.) We want to give grubby, whiffy little people, healthy, happy skin, as well as a sense of ownership about their body and what's being used on it.

Our range is specifically formulated for infant skin, which can be very squishy and adorable, but also very delicate and easily irritated. Gro-To products are pH-balanced, exclude soap and other nasties, and are packed with natural ingredients that are hugely beneficial to touchy, fussy newborn skin.