Clean, uncomplicated, effective skin care by Zoë Foster Blake. Cruelty-free and created to make you feel confident.
The Go-To Gang
For squishy, whiffy little humans.
Gro-To
Kids skin care that's safe, useful, and as fun as the rest of the stuff in their world.
Go-To's brother is looking fresh.
Go-To TV
How-To Go-To
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Your all-day-everyday go-to.
"Go-To plays to the Australian way - that is, skin care products that aim to marry efficacy and results."
"Face Hero is kind of an all around wonder product."
"Go-To is one of my favourite-ever Aussie beauty brands."
Our Brand Values
Cruelty Free
Go-To is accredited by Choose Cruelty Free. There is one animal Go-To extensively tests on, but that’s the founder Zoë, and she totally asked for it.
Worry Free
We make cute, clean and worry-free skin care that won’t piss your skin off. You won’t find silicones, parabens, PEGs, sulfates (SLS/SLES), GMOs, mineral oils, petrolatum, or synthetic colours here.
Carbon Neutral
We take our environmental responsibilities very seriously and are continuously striving to minimise our carbon footprint. We offset 100% of emissions, and are certified by the Carbon Reduction Institute.
