BEST SELLER

For A Thorough, Mousse-y Cleanse

A cleanser that actually, yknow, cleans.

Unlike facial cleansers that are unnecessarily harsh, foamy or scratchy, or too thick and creamy, leaving behind residue and dissatisfaction, Properly Clean is a natural face cleanser that cleans. Properly.

It doesn't take smokos and it never chucks sickies: it's on the g-damn task, day and night. Low levels of non-irritating willow bark extract (an extremely gentle version of salicylic acid), ensures your skin is thoroughly clean but never dry or unbalanced, while the all-natural silky soft mousse leaves your face smooth, hydrated and happy.

Soft enough for mature skin. Gentle enough for sensitive skin or breakout-y skin. Nourishing enough for dry skin. Balanced enough for oily skin. Properly Clean’s got a pH of 5.6 - 6.0 and is a solid 10 all round.

PLAYS NICE WITH

Acne Prone

Dry Skin

Oily Skin

Sensitive Skin

Teen Skin

GOOD TO KNOW

Pregnancy Safe

Sulfate & Paraben Free

Vegan

Kate M.

Breakouts be gone!

Since having my son I have suffered with both oily and dry skin, and have experienced so many hormonal breakouts that I had given up on my skin entirely. My sister suggested Go-To and I have never looked back! Breakouts be gone, oily/dry skin be gone, I am a new woman!

Billi C.

11/10

I've spent thousands on skin products and nothing comes close to this one. Affordable and doesn't leave your skin feeling tight and dry after use. A go-to for sure!

Rebecca F.

What more could you want!

So gentle, so lush. This product not only smells delightful, it is so kind to your skin. It’s the only cleanser I can use daily that doesn’t irritate my skin.

How To: Properly Clean

Pairs Well With

Fancy Face

$34

Double cleansing is ideal for faces slathered in SPF, makeup, skin care, or an adorable colony of pastry crumbs.

Face Hero

$34

A terrifically powerful, fantastically lightweight facial oil.

Very Useful Face Cream

$33

A hydrating daily moisturiser that defends your face against premature ageing, and smells pretty alright, too.

The Difference Between A Mousse And A Foam Cleanser

Mousse and foam cleansers have long been confused, compared and caught up in a case of mistaken identity. And, our mousse cleanser, Properly Clean has been in the crossfire.

Hero Ingredients

Glycerin

A 100% plant-derived ingredient that is an excellent humectant, reducing moisture loss by holding water within the surface layers of the skin to prevent skin from drying out.

Willow Bark Extract

Derived from the willow tree. A natural exfoliant that contains salicylic acid and helps the skin shed dead skin cells and clear pores.

Unicorn Sweat

A total lie. Sorry.

Glycerin

A 100% plant-derived ingredient that is an excellent humectant, reducing moisture loss by holding water within the surface layers of the skin to prevent skin from drying out.

Willow Bark Extract

Derived from the willow tree. A natural exfoliant that contains salicylic acid and helps the skin shed dead skin cells and clear pores.

Unicorn Sweat

A total lie. Sorry.

Swipe Me

Your AM Routine!

Use Properly Clean as the first step in your morning skincare routine to remove sweat, grime, and last night's skincare.

Follow with any treatment products, serums and face oils, then moisturiser and SPF.

Your PM Routine!

Use Properly Clean as the first step in your night-time routine to remove makeup, grime, pollution.

Follow with exfoliants, serums and face oils, then a hydrating face cream. Note how lovely your skin looks/feels/is.

Reduce Reuse Recycle

100% post-consumer recycled plastic bottle

Pump made from PP, PE, LDPE, HDPE, glass & metal spring

100% virgin high-density polyethylene plastic lid

Recyclable carton made from FSC-certified cardboard. All materials used are sourced from Forest Stewardship Council-certified forests, which are dedicated to responsible management of the environment.

Ready to recycle your empties? (You little green thumb, you!) Most of Go-To packaging is recyclable; glass bottles, plastic tubes, tubs and lids can all be placed in your kerbside recycling. Mixed material pumps and pipettes are to be disposed of via general waste.

This means your skincare packaging can be sorted, processed and transformed into something new and useful.

Important! Make sure your products are empty and dry before council collection.