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Properly Clean

Facial Cleanser
150 ML / 5.07 FL OZ

What is it?

A cleanser that actually, yknow, cleans.

Unlike facial cleansers that are unnecessarily harsh, foamy or scratchy, or too thick and creamy, leaving behind residue and dissatisfaction, Properly Clean is a natural face cleanser that cleans. Properly.

It doesn't take smokos and it never chucks sickies: it's on the g-damn task, day and night. Low levels of non-irritating willow bark extract (an extremely gentle version of salicylic acid), ensures your skin is thoroughly clean but never dry or unbalanced, while the all-natural silky soft mousse leaves your face smooth, hydrated and happy.

Soft enough for mature skin. Gentle enough for sensitive skin or breakout-y skin. Nourishing enough for dry skin. Balanced enough for oily skin. Properly Clean’s got a pH of 4.5 and is a solid 10 all round.

What's in it?

Water, sodium cocoamphoacetate, glycerin, lauryl glucoside, sodium cocoyl glutamate, sodium lauryl glucose carboxylate, sodium chloride, dehydroacetic acid, benzyl alcohol, citric acid, willow bark extract, natural fragrance (ginger, mandarin and lime).

Worry free! No silicones, parabens, PEGs, sulfates (SLS/SLES), GMOs, mineral oils, petrolatum, synthetic colours, or animal testing. For a full/dull explanation of each ingredient, visit gotoskincare.com/worryfree



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How-To: Properly Clean


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Thoroughly massage one to two pumps all over your (wet) face, and rinse. Use daily, especially at the end of said day when your cute face needs a proper clean. Feel soft, smooth, and smug.

For soft, smug, properly clean skin.

Properly Clean Routine Image

Non-harsh! Non-heavy! Non-useless!

Where does it fit in my routine?

In the AM Icon image

Use Properly Clean as the first step in your morning skin care routine to remove sweat, grime, and last night’s skin care. Follow with any treatment products, serum/face oil, and moisturiser with SPF.

In the PM Icon image

Use Properly Clean as the first step in your night-time routine to remove makeup, grime, pollution. Follow with exfoliants, face oil, and hydrating face cream. Note how fresh and lovely your skin feels/looks/is.

Hero Ingredients

Willow Bark Extract

Derived from the willow tree. A natural exfoliant that contains salicylic acid and helps the skin shed dead skin cells and clear pores.


An excellent humectant (re: important skin care ingredient) which reduces moisture loss by holding water within the surface layers of the skin. It prevents the skin from drying out.

Unicorn Sweat

A total lie. Sorry.

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