Pink bottle of Go-To's Much Brighter Skin serum with vitamin C, kakadu plum, and niacinamide for radiant skin.
Smiling woman holds a pink skincare bottle labeled "brighter skin," showcasing glowing complexion and gold earrings
Much Brighter Skin
Go-To Much Brighter Skin 10% vitamin C serum pump bottle beside its cap on a peach background, with four listed benefits: stable non-irritating vitamin C, clinically proven radiance boost, targets dark spots and UV damage, and pleasant scent. Footnote: based on a 12-week clinical trial of 33 participants.
Smiling woman holding a pink Much Brighter Skin vitamin C serum tube from Go-To Skincare for a brighter more even looking complexion
Go To Skincare Much Brighter Skin serum texture shown as smooth creamy swirls on a soft peach background for a luminous skincare look
Go-To Skincare vitamin C face serum in a peach bottle beside its matching box labeled Much Brighter Skin on a white background
Go-To Much Brighter Skin 10% vitamin C serum pump bottle beside its cap on a peach background, with four listed benefits: stable non-irritating vitamin C, clinically proven radiance boost, targets dark spots and UV damage, and pleasant scent. Footnote: based on a 12-week clinical trial of 33 participants.
Pink bottle of Go-To's Much Brighter Skin serum with vitamin C, kakadu plum, and niacinamide for radiant skin.
Smiling woman holds a pink skincare bottle labeled "brighter skin," showcasing glowing complexion and gold earrings
Much Brighter Skin
Smiling woman holding a pink Much Brighter Skin vitamin C serum tube from Go-To Skincare for a brighter more even looking complexion
Go To Skincare Much Brighter Skin serum texture shown as smooth creamy swirls on a soft peach background for a luminous skincare look
Go-To Skincare vitamin C face serum in a peach bottle beside its matching box labeled Much Brighter Skin on a white background

Much Brighter Skin

Vitamin C Serum • 30ML / 1 FL OZ

2846 reviews
2846 reviews
$48

A serious vitamin C serum, made seriously simple

Suitable for Ageing skin, dry skin, oily skin.
Use it
AM: use after cleansers and toners and before your face oils, face creams, SPF, and makeup.PM: apply after your cleansers and exfoliators. Follow with your face oil and night creams.

YOUR DAILY DOSE OF RADIANCE

Formulated with 10% vitamin C, this elegant serum provides antioxidant protection, improves skin radiance, and evens skin tone. No tackiness, no weird smell—just a very effective, very stable serum with niacinamide and hyaluronic acid for bright, bouncy skin.

LEARN MORE

NIACINAMIDE

Also known as vitamin B3, niacinamide is a skin brightening ingredient that has sebum regulating properties.

SODIUM ASCORBYL PHOSPHATE

A stabilised derivative of vitamin c, this ingredient is a supercharged antioxidant that protects skin from environmental factors and is proven to improve the firmness of skin, as well as the appearance of skin evenness and luminosity.

KAKADU PLUM EXTRACT

Derived from the native Australian Kakadu Plum tree, this fruit is one of the richest sources of vitamin c in the world! This extract is rich in antioxidants and can improve the appearance of skin tone evenness and luminosity.

Ingredients For Much Brighter Skin

Aqua/water

Used as a solvent to dissolve and carry ingredients, while also texturising the product.

Bisabolol

A soothing skin-conditioning agent.

Caprylhydroxamic Acid

A preservative which protects Go-To products from spoiling by inhibiting microorganisms and their growth.

Cetearyl Olivate

Derived from olives, this ingredient is used to emulsify and stabilise the formula.

Citric Acid

Used to adjust the pH of Go-To products.

Coco-Caprylate

A light emollient derived from coconut, that helps soften and smooth the skin.

Ethanol

Alcohol from natural fermentation which is used to help solubilise ingredients.

Ginger Root Extract

A soothing, skin-conditioning agent.

Glycerin

A 100% plant-derived ingredient that is an excellent humectant, reducing moisture loss by holding water within the surface layers of the skin to prevent skin from drying out.

Glyceryl Caprylate

A preservative which protects Go-To products from spoiling by inhibiting microbial growth.

Jojoba Esters

A lightweight waxy emollient derived from jojoba oil which helps to form a protective layer on the skin.

Kakadu Plum Extract

Derived from the native Australian Kakadu Plum tree, this fruit is one of the richest sources of vitamin c in the world! This extract is rich in antioxidants and can improve the appearance of skin tone evenness and luminosity.

Lecithin

A plant-derived emulsifier that helps to texturise and stabilise the formula.

Niacinamide

Also known as vitamin B3, niacinamide is a skin brightening ingredient that has sebum regulating properties.

Polyglycerin-3

Three joined glycerin molecules, (much like glycerin) reduce moisture loss by holding water within the surface layers of the skin; preventing skin from drying out.

Pullulan

A natural ingredient which helps to emulsify, thicken and stabilise the product.

Rosemary Leaf Extract

An antioxidant rich extract that helps protect against free radical damage and the effects of environmental stresses on the skin.

Saccharide Isomerate

A plant-based sugar that provides both instant and long-lasting skin hydration while also reducing dryness and irritation.

Sclerotium Gum

A natural ingredient which helps to emulsify, thicken and stabilise the product.

Silica

A naturally occurring mineral powder that absorbs excess oil for a natural, matte finish.

Sodium Ascorbyl Phosphate

A stabilised derivative of vitamin c, this ingredient is a supercharged antioxidant that protects skin from environmental factors and is proven to improve the firmness of skin, as well as the appearance of skin evenness and luminosity.

Sodium Citrate

Used as a pH buffer in Go-To products.

Sodium Hyaluronate

The salt form of hyaluronic acid, this ingredient helps to bind water to the skin and maintain balanced hydration levels.

Sodium Phytate

A preservative which protects Go-To products from spoiling by inhibiting microbial growth.

Sorbitan Olivate

Derived from olive oil and used to emulsify and stabilise the formula.

Sunflower Seed Oil

A light oil with high levels of vitamins A, D and E as well as essential fatty acids helping to soothe and replenish dry skin.

Sunflower Seed Wax

Used to adjust the consistency and stability of the formula.

Vitamin E

A powerful antioxidant that preserves the product as well as preventing free radical damage on the skin.

Xanthan Gum

A natural thickener used to stabilise and give body to the formula.

Ingredients For Much Brighter Skin

AQUA/WATER

Used as a solvent to dissolve and carry ingredients, while also texturising the product.

BISABOLOL

A soothing skin-conditioning agent.

CAPRYLHYDROXAMIC ACID

A preservative which protects Go-To products from spoiling by inhibiting microorganisms and their growth.

CETEARYL OLIVATE

Derived from olives, this ingredient is used to emulsify and stabilise the formula.

CITRIC ACID

Used to adjust the pH of Go-To products.

COCO-CAPRYLATE

A light emollient derived from coconut, that helps soften and smooth the skin.

ETHANOL

Alcohol from natural fermentation which is used to help solubilise ingredients.

GINGER ROOT EXTRACT

A soothing, skin-conditioning agent.

GLYCERIN

A 100% plant-derived ingredient that is an excellent humectant, reducing moisture loss by holding water within the surface layers of the skin to prevent skin from drying out.

GLYCERYL CAPRYLATE

A preservative which protects Go-To products from spoiling by inhibiting microbial growth.

JOJOBA ESTERS

A lightweight waxy emollient derived from jojoba oil which helps to form a protective layer on the skin.

KAKADU PLUM EXTRACT

Derived from the native Australian Kakadu Plum tree, this fruit is one of the richest sources of vitamin c in the world! This extract is rich in antioxidants and can improve the appearance of skin tone evenness and luminosity.

LECITHIN

A plant-derived emulsifier that helps to texturise and stabilise the formula.

NIACINAMIDE

Also known as vitamin B3, niacinamide is a skin brightening ingredient that has sebum regulating properties.

POLYGLYCERIN-3

Three joined glycerin molecules, (much like glycerin) reduce moisture loss by holding water within the surface layers of the skin; preventing skin from drying out.

PULLULAN

A natural ingredient which helps to emulsify, thicken and stabilise the product.

ROSEMARY LEAF EXTRACT

An antioxidant rich extract that helps protect against free radical damage and the effects of environmental stresses on the skin.

SACCHARIDE ISOMERATE

A plant-based sugar that provides both instant and long-lasting skin hydration while also reducing dryness and irritation.

SCLEROTIUM GUM

A natural ingredient which helps to emulsify, thicken and stabilise the product.

SILICA

A naturally occurring mineral powder that absorbs excess oil for a natural, matte finish.

SODIUM ASCORBYL PHOSPHATE

A stabilised derivative of vitamin c, this ingredient is a supercharged antioxidant that protects skin from environmental factors and is proven to improve the firmness of skin, as well as the appearance of skin evenness and luminosity.

SODIUM CITRATE

Used as a pH buffer in Go-To products.

SODIUM HYALURONATE

The salt form of hyaluronic acid, this ingredient helps to bind water to the skin and maintain balanced hydration levels.

SODIUM PHYTATE

A preservative which protects Go-To products from spoiling by inhibiting microbial growth.

SORBITAN OLIVATE

Derived from olive oil and used to emulsify and stabilise the formula.

SUNFLOWER SEED OIL

A light oil with high levels of vitamins A, D and E as well as essential fatty acids helping to soothe and replenish dry skin.

SUNFLOWER SEED WAX

Used to adjust the consistency and stability of the formula.

VITAMIN E

A powerful antioxidant that preserves the product as well as preventing free radical damage on the skin.

XANTHAN GUM

A natural thickener used to stabilise and give body to the formula.

Go-To Shipping And Returns

Go-To offers free shipping on all Australian orders. Place your order before 12PM (AEDT) on a weekday and it'll zing off to you on the same day. Nice!

Rest assured, we have a 30-day money back guarantee from the date you received your skincare. This includes products that have been opened and used. (We expect you gave them a red hot go before deciding 'not for me!'.)

Find out more about our returns and refund policy here.

 
I can’t believe I lived any of my days without this in my life. It is so gentle, lightweight and brightens your skin INSTANTLY! I can’t go a day without it.
Trish M.
I use this daily and it leaves my skin feeling glowy. I’ve used a lot of vitamin C serums and this one by far smells the nicest.
Jasmin D.
Never living without this sucker punch serum in my daily routine. Smells, looks and feels delicious.
Nadia R.
People have been commenting on how bright my skin looks! They've been assuming I've been holidaying somewhere amazing - but the only thing I have changed is my skincare routine!
I love the way it smells, the way it feels and what it does for my ageing skin. I have noticed an improvement in my skin tone, evenness and brightness. 
I can’t believe I lived any of my days without this in my life. It is so gentle, lightweight and brightens your skin INSTANTLY! I can’t go a day without it.
Trish M.
I use this daily and it leaves my skin feeling glowy. I’ve used a lot of vitamin C serums and this one by far smells the nicest.
Jasmin D.
Never living without this sucker punch serum in my daily routine. Smells, looks and feels delicious.
Nadia R.
People have been commenting on how bright my skin looks! They've been assuming I've been holidaying somewhere amazing - but the only thing I have changed is my skincare routine!
I love the way it smells, the way it feels and what it does for my ageing skin. I have noticed an improvement in my skin tone, evenness and brightness. 
Read more reviews
Your daily dose of radiance.

Designed to target hyperpigmentation, Much Brighter Skin brightens dark spots caused by acne, post-inflammatory pigmentation, (‘pimple scars’), UV damage, or hormonal changes. Rosemary extract, vitamin C, and vitamin E provide environmental protection from free radicals and pollution, and hydration heavyweights (glycerin, hyaluronic acid) defend and replenish the skin for a noticeably smooth, plump face. Much Brighter Skin also promotes collagen production to support your skins’ natural fullness and elasticity.

It’s an every-morning-all-in-one-for-everyone. Even mature or acne prone can join in. Get your antioxidants, get your hydration, get your glow and go.

Much Brighter Skin is dermatologically tested to be non-comedogenic and suitable for sensitive skin. Lovely.

PLAYS NICE WITH

Ageing Skin

Dry Skin

Oily Skin

GOOD TO KNOW

Cruelty Free

Pregnancy Safe

Sulfate & Paraben Free

Much Brighter Skin

All Your Vitamin C Questions Answered

Are you Vitamin C-urious? You’re not alone in your skinquisitiveness when it comes to this multitasking antioxidant that just so happens to be the hero ingredient in our brightening serum, Much Brighter Skin. Read More

Customer Reviews

4.8
Rated 4.8 out of 5 stars
Based on 2,846 reviews
95%would recommend these products
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2,846 reviews
  • CR
    Candice R.
    Verified Buyer
    Reviewing
    Much Brighter Skin
    I do not recommend this product
    How old are you? 35-44 years old
    What is your skin type? Just Skin
    What did you like about this product? Non-sticky, Gentle, Lightweight
    Rated 2 out of 5 stars
    6 hours ago
    Not for me

    As much as a like the texture of this vitamin C, I don’t think I’ll repurchase. The smell reminds me of insect repellent and makes my eyes water (not putting product near the eyes). Hopefully go to bring out one that has less fragrance in the formulation.

    Was this helpful?
    GS Profile picture for Go-To Skincare
    Go-To Skincare
    2 hours ago

    Hey Candice! Thanks for your review. We're sorry this one missed the mark for you, but we appreciate the feedback. We do have a 30 day returns policy, so if you'd like to return it, or chat further, please email us at info@gotoskincare.com.

  • AE
    Amelia E.
    Verified Buyer
    Reviewing
    Much Brighter Skin
    I recommend this product
    How old are you? 25-34 years old
    What is your skin type? Just Skin
    What are your skin concerns? Pigmentation, Dullness
    What did you like about this product? Works under makeup
    Rated 5 out of 5 stars
    Yesterday
    Love!

    This is my first time trying a face product from this brand and it doesn’t disappoint - just like all the other products! After applying this product gives an instant glow, working beautifully on its own or under makeup!

    Was this helpful?
  • LG
    Lesley G.
    Verified Buyer
    Reviewing
    Much Brighter Skin
    I recommend this product
    How old are you? 55-64 years old
    What is your skin type? Combination
    What are your skin concerns? Sensitivity, Redness, Fine Lines & Ageing
    What did you like about this product? Works under makeup, Noticeable results, Nourishing, Gentle
    Rated 5 out of 5 stars
    1 week ago
    Bright and Light

    A great product can’t do with out

    Was this helpful?
  • LS
    lara s.
    Verified Buyer
    Reviewing
    Much Brighter Skin
    I recommend this product
    How old are you? 35-44 years old
    What is your skin type? Combination
    What are your skin concerns? Fine Lines & Ageing, Loss of Elasticity, Dullness, Dehydration
    What did you like about this product? Gentle, Non-sticky, Lightweight, Hydrating
    Rated 5 out of 5 stars
    2 weeks ago
    Lovely Stuff

    Use every morning. Love how is feels on my skin.

    Was this helpful?
  • AG
    Anna G.
    Verified Buyer
    Reviewing
    Much Brighter Skin
    I recommend this product
    What is your skin type? Combination
    What are your skin concerns? Fine Lines & Ageing
    What did you like about this product? Noticeable results
    Rated 5 out of 5 stars
    3 weeks ago
    Much brighter skin

    Love this product, it smells great and my skin soaks it up and thanks me for it! I think my skin is glowing more.

    Was this helpful?
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