When Zoë Foster Blake, founder of Go-To, launched Zincredible, a lightweight physical SPF 15 sunscreen, the internet had a meltdown. In the time it took her to formulate Zincredible, four years and 130 versions, she learnt a lot about the white stuff. Here, the hot takeaways.
Sometimes we are lucky enough/send handsome enough bribes to be featured in the media and we’re not afraid to show it.
When Zoë Foster Blake, founder of Go-To, launched Zincredible, a lightweight physical SPF 15 sunscreen, the internet had a meltdown.
The former Cosmo beauty editor, author, app creator, Go-To skincare founder and all-round #BOSS shares her secrets.
Hundreds of thousands of Australian women hang on writer, beauty even and social media star Zoe Foster Blake's every zippy, self-deprecating word. Now she's ready to find more fans in another corner of the globe.
Like many budding beauty businesses, Foster Blake kicked off Go-To after creating one smart product: a multi-purpose oil she concocted after being approached by a brand to collaborate on a make-up collection.
New IdeaFebruary 2018
Who better to buy beauty from than beauty expert herself, Zoe Foster Blake. Zoë's line of cosmetics and skin care get bigger by the day, including Bro-To for all the modern men in your life.