There's nothing fancy about the straightforwardly-named Lips, the lip balm from Go-To Skincare, an Aussie brand. It's everything I want out of a lip product: moisturizing (thanks to shea butter), softening (courtesy of vitamins A and E), and long-lasting (thanks to medical-grade lanolin). It’s become my go-to product for workdays, since I can swipe on a coat in the morning without worrying about reapplying ‘til lunch.