Forbes

Forbes

In Australia, Zoe Foster Blake is something of a household name. And now, the former beauty editor, author of eight books, and skincare entrepreneur is fast becoming one of the new names-to-know stateside, as she launches her beauty brand, Go-To in the U.S. for the first time. July marked a milestone for Go-To, when the all-natural, cruelty-free skincare range made its U.S. debut at Sephora, taking a prized position among some of the world's most sought-after beauty brands as a new addition to the retailer's Clean at Sephora initiative. And Go-To has certainly come a long way - as a business that started in Foster Blake's lounge room in 2014, Go-To is now available in more than 400 stores across the states. It's also the first time the brand will be available through a third-party retailer, as well as via bricks and mortar points of sale. Until now, Go-To has been sold exclusively online, direct-to-customer globally.