THIS week, a sunscreen broke the internet. Popular Instagram person and former beauty editor Zoe Foster Blake's website crashed on Thursday with the launch of her skincare brand Go-To's new sunscreen, Zincredible. This product had been teased on Zoë's social media accounts for weeks. It promised to be the best thing since sliced bread. The sunscreen to end all sunscreens. Thousands of rabid fans drank the Kool-Aid and shut down the Go-To Skincare website on Thursday, desperately trying to get their hands on the $45 bottle.