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The Story of Bro-To: Skincare

Your skin matters, no matter your gender, age or stage.

But looking after it shouldn't be complicated and boring. We can all benefit from a simple daily skincare routine because we all get breakouts, dryness and irritation.

We all get hammered by sun damage, and the inevitable ageing process. No matter who's squeezin' out the goop, when it comes to skin health, ingredients, formulation and consistency are most important.

For years we've been championing a practical, uncomplicated and fun approach to skincare for women. It's time we did the same for everyone else.

A woman with shoulder-length wavy brown hair, wearing a loose white shirt and light blue jeans, sits against a pale pink background, smiling gently at the camera.

Bro-To was founded by Zoë Foster Blake, an Australian beauty expert and author ('know-all') Zoë created her own skincare brand because she was frustrated with the noise, bullshit and confusion of the skincare market. After using and reviewing bazillions of products she knew what really worked, and what was hype and faux science, and the result is Bro-To (and Go-To). Zoë has earned the trust of millions of women and men when it comes to what they put on their face, because they know she takes this stuff seriously. Just ask her! She'll tell you. She's incredibly obnoxious.

Our Founder

Bro-To was founded by Zoë Foster Blake, an Australian beauty expert and author ('know-all') Zoë created her own skincare brand because she was frustrated with the noise, bullshit and confusion of the skincare market. After using and reviewing bazillions of products she knew what really worked, and what was hype and faux science, and the result is Bro-To (and Go-To). Zoë has earned the trust of millions of women and men when it comes to what they put on their face, because they know she takes this stuff seriously. Just ask her! She'll tell you. She's incredibly obnoxious.

Three skincare products from the brand Bro-To are arranged on a white surface: a foaming cleanser, a tube of face cream, and a dropper bottle, all in minimalist gray packaging with white text.

Bro-To is the brother brand of popular Australian skincare brand, Go-To. We knew boyfriends, brothers and housemates were 'borrowing' Go-To from the women in their lives but they weren't buying it. The unambiguous reason why? Peach packaging. And so, as a joke for Father's Day in 2016, we launched a grey version of our cleanser, face oil and face cream and Bro-To began amassing an army of loyal fans.

How it started

Bro-To is the brother brand of popular Australian skincare brand, Go-To. We knew boyfriends, brothers and housemates were 'borrowing' Go-To from the women in their lives but they weren't buying it. The unambiguous reason why? Peach packaging. And so, as a joke for Father's Day in 2016, we launched a grey version of our cleanser, face oil and face cream and Bro-To began amassing an army of loyal fans.

Two blue skincare products with red lids are shown: a foaming face wash dispensing white foam on the left, and a slightly squeezed cream tube on the right. Both cast shadows on a white background.

By 2019, Bro-To was big. It demanded its own brand identity, packaging and channel. After all, we are a company with energy, spirit, and a sense of fun: by law this must be reflected in all we do. Bro-To relaunched in 2020 with sprightly lava and aqua packaging, and hallmarked the beginning of our sustainable packaging initiative (more on that here).

How it's going

By 2019, Bro-To was big. It demanded its own brand identity, packaging and channel. After all, we are a company with energy, spirit, and a sense of fun: by law this must be reflected in all we do. Bro-To relaunched in 2020 with sprightly lava and aqua packaging, and hallmarked the beginning of our sustainable packaging initiative (more on that here).

These people weren't even paid to say these things:

Bro-To changed my skin from a rough and tumble mess to a smooth and calm scene. My skin is sensitive and I had looked for a long time to find products to cleanse and moisturise my skin without irritating it. Bro-To achieves this wonderfully.

— Liam M

I bought Bro-To after my sister raved on about her Go-To products. All the items are very good and work super well with my sensitive skin. Great stuff.

— Gavin B

I'm a first time user of any kind of skin care product. I have found that Bro-To is easy to use. It makes my skin feel nice, I don't have problems with dry skin anymore!

— Owen S