Our Story

How can we make skin care as useful, simple, effective, trustworthy, accessible, and fun, for as many people as possible. That’s what we ask ourselves each day. That’s why we’re in this biz. That’s why you’re here, reading this self-aggrandising drivel.

Your skin matters, no matter your gender, age or stage.

But looking after it shouldn't be complicated and boring. We can all benefit from a simple daily skin care routine because we all get breakouts, dryness and irritation. We all get hammered by sun damage, and the ageing process. No matter who’s squeezin’ out the goop, when it comes to skin health, ingredients, formulation and consistency are what matters.

For years we’ve been championing a practical, uncomplicated and fun approach to skin care for women. It’s time we did the same for everyone else.

Our Founder.

Bro-To was founded by Zoe Foster Blake, an Australian beauty expert and author (‘know-all.’) Zoe created her own skin care brand because she was frustrated with the noise, bullshit and confusion of the skin care market. After using and reviewing bazillions of products she knew what really worked, and what was hype and faux science, and the result is Bro-To (and Go-To). Zoe has earned the trust of millions of women and men when it comes to what they put on their face, because they know she takes this stuff seriously. Just ask her! She’ll tell you. She’s incredibly obnoxious.

Bro-To is the brother brand of popular Australian skin care brand, Go-To. We knew boyfriends, brothers and housemates were ‘borrowing’ Go-To from the women in their lives but they weren’t buying it. The unambiguous reason why? Peach packaging. And so, as a joke for Father’s Day in 2016, we launched a grey version of our cleanser, face oil and face cream and Bro-To began amassing an army of loyal fans.

Zoë agreed. So much of skin care is intimidating, complicated and confusing. She wondered if it could all be a LOT simpler. Less stressful. If it could give people confidence, rather than strip them of it (and their cash.) Holy shit, it could even be FUN! Why shouldn’t looking after your skin be fun? After all, you’re gonna do it anyway. May as well enjoy it.

By 2019,
Bro-To was big.

It demanded its own brand identity, packaging and channel. After all, we are a company with energy, spirit, and a sense of fun: by law this must be reflected in all we do. Bro-To relaunched in 2020 with sprightly lava and aqua packaging, and hallmarked the beginning of our sustainable packaging initiative, incorporating 60% Ocean Waste Plastic, xxxx recycled plastic, and 100% recycled carton packaging as part of our ongoing commitment to being an eco responsible business.


These products protect, nourish and strengthen even the most sensitive skin, ensuring it is healthy, happy and calm.

These products protect, nourish, and strengthen even the most sensitive skin, ensuring it is healthy, happy, and calm.

We are not interested in faux-science ("Now with added Wrinkleflickatox™ and Moisturemagic® particles!") or silly claims. Just good quality, useful, non-irritating skin care that you’ll like using, and your skin will love. That the products happen to smell, feel, and look terrific is irrelevant.

We care about not pissing off your skin.

Zo's Picks:
(Ahem. All of them.)

These people weren't even paid to say these things:

My missus got me into Go-To when I used to “borrow” her products. Now I’ve got my own “Bro-To” products and I love them. I’m a middle aged man looking young!

— Paul C

Bro-To changed my skin from a rough and tumble mess to a smooth and calm scene. My skin is sensitive and I had looked for a long time to find products to cleanse and moisturise my skin without irritating it. Bro-To achieves this wonderfully.

— Liam M

I'm a first time user of any kind of skin care product. I have found that Bro-To is easy to use. It makes my skin feel nice, I don't have problems with dry skin anymore!

— Owen S