Our Story

Your skin matters, no matter your gender, age or stage.

But looking after it shouldn't be complicated and boring. We can all benefit from a simple daily skin care routine because we all get breakouts, dryness and irritation. We all get hammered by sun damage, and the ageing process.
No matter who’s squeezin’ out the goop, when it comes to skin health, ingredients, formulation and consistency are what matters.

For years we’ve been championing a practical, uncomplicated and fun approach to skin care for women. It’s time we did the same for everyone else.

Bro-To was founded by Zoë Foster Blake, an Australian beauty expert and author (‘know-all.’) Zoë created her own skin care brand because she was frustrated with the noise, bullshit and confusion of the skin care market. After using and reviewing bazillions of products she knew what really worked, and what was hype and faux science, and the result is Bro-To (and Go-To). Zoë has earned the trust of millions of women and men when it comes to what they put on their face, because they know she takes this stuff seriously. Just ask her! She’ll tell you. She’s incredibly obnoxious.

Our founder

Our founder

Bro-To was founded by Zoë Foster Blake, an Australian beauty expert and author (‘know-all.’) Zoë created her own skin care brand because she was frustrated with the noise, bullshit and confusion of the skin care market. After using and reviewing bazillions of products she knew what really worked, and what was hype and faux science, and the result is Bro-To (and Go-To). Zoë has earned the trust of millions of women and men when it comes to what they put on their face, because they know she takes this stuff seriously. Just ask her! She’ll tell you. She’s incredibly obnoxious.

How it started.

Bro-To is the brother brand of popular Australian skin care brand, Go-To. We knew boyfriends, brothers and housemates were ‘borrowing’ Go-To from the women in their lives but they weren’t buying it. The unambiguous reason why? Peach packaging. And so, as a joke for Father’s Day in 2016, we launched a grey version of our cleanser, face oil and face cream and Bro-To began amassing an army of loyal fans.

How it started.

Bro-To is the brother brand of popular Australian skin care brand, Go-To. We knew boyfriends, brothers and housemates were ‘borrowing’ Go-To from the women in their lives but they weren’t buying it. The unambiguous reason why? Peach packaging. And so, as a joke for Father’s Day in 2016, we launched a grey version of our cleanser, face oil and face cream and Bro-To began amassing an army of loyal fans.

By 2019, Bro-To was big. It demanded its own brand identity, packaging and channel. After all, we are a company with energy, spirit, and a sense of fun: by law this must be reflected in all we do. Bro-To relaunched in 2020 with sprightly lava and aqua packaging, and hallmarked the beginning of our sustainable packaging initiative, incorporating 60% Ocean Waste Plastic and PEFC certified Buffalo Board carton packaging as part of our ongoing commitment to being an eco responsible business.

How
it's
going.

How
it's
going.

By 2019, Bro-To was big. It demanded its own brand identity, packaging and channel. After all, we are a company with energy, spirit, and a sense of fun: by law this must be reflected in all we do. Bro-To relaunched in 2020 with sprightly lava and aqua packaging, and hallmarked the beginning of our sustainable packaging initiative, incorporating 60% Ocean Waste Plastic and PEFC certified Buffalo Board carton packaging as part of our ongoing commitment to being an eco responsible business.

These people weren't even paid to say these things: