A calming lotion for dry, cranky little bodies.

A plant-based moisturiser with a unique blend of seven plant extracts, that nourishes, comforts and softens even very delicate, unpredictable, or touchy skin. With coconut oil, sweet almond oil and shea butter to replenish and protect, plus calming chamomile, this natural gluten-free baby lotion absorbs fast, and feels ssssilky smooth.

Super Softy is excellent for dry skin – it’s creamy, comforting, and because it’s partly water-based, it’s the best at penetrating the skin, and utilises ingredients that can help the skin’s ability to retain moisture. Layering Super Softy on top of Skin Wizard (just as you might apply face oil then face cream to your own skin) is the ultimate. Provided your child will sit still long enough.

PLAYS NICE WITH

GOOD TO KNOW

Made In Australia

Cruelty Free

Dermatologically Tested

Hypoallergenic

pH balanced for delicate skin

Sulfate & Paraben Free

Caitlyn H.

Dreamy and nourishing

Started using around the 4-month mark. Perfect for keeping bub’s skin hydrated and has done a great job on dribble-rashy cheeks and cradle-capped head. Bonus is that the bottle keeps him entertained during the post-bath meltdown! Smells delicious and love rubbing a little extra into my papery hands at the end of the day.

Pratichha S.

Gentle on skin

Perfect moisturiser as a starter for the bub. Was so scared of skin reacting to the product but it is so gentle on the skin and absorbs right away. Love the beautiful texture and smell and not to forget the packaging which helps to distract my little one 🥰❤️ Loving it and will continue to use it.

Katherine K.

Super Softy indeed!

Amazing product! My daughters LOVE it after a bath! Smells incredible and is absorbed so easily and hydrating also. Used it on my daughters extremely dry skin and it hydrated her in matter of weeks – her skin became super softy after that!

Water, coconut oil, sweet almond oil, glycerin, shea butter, squalane, cetearyl olivate, sorbitan olivate, beeswax, saccharide isomerate, sunflower seed oil, chamomile leaf extract, licorice root extract, gotu kola extract, rosemary leaf extract, baikal skullcap root extract, green tea leaf extract, japanese knotweed root extract, vitamin e, xanthan gum, cetyl palmitate, sorbitan palmitate, gamma octalactone, benzyl alcohol, dehydroacetic acid, sweet orange peel oil, sodium citrate, citric acid and natural fragrance (contains orange, ylang ylang and sandalwood oils).

Contains nut oils and and xanthan gum (derived from eggs).

Want to know what all this stuff actually means? Click here to have a squiz at what they actually do.

WHAT'S NOT IN IT: Silicones, parabens, PEGs, sulfates (SLS/SLES), GMOs, mineral oils, petrolatum, synthetic colours or animal testing.

How To: Super Softy

Save With Sets

Skin Magic

$28

A calming duo that works to soothe and soften dry, delicate or touchy skin.

Bubbles And Squeaks

$25

A really easy (and fun!) way to keep your children's skin clean and calm.

Big Kids

$54

A fun gift for toddlers and kids that doesn’t feature a single superhero or unicorn.

How Zoë Foster Blake uses Super Softy

"In our house, Super Softy is the all-rounder, every day, after bath or shower. It’s also used at nappy change if my toddler has dry, rough skin, or in the mornings if my son has been scratching his tum, arms, or thighs through the night and the skin is a bit sad. I let them apply it. (Then I apply it properly while they’re painstakingly rubbing it in.)"

Hero Ingredients

S Is For Squalane

Scientific studies show squalane to be calming and non-irritating. Loved by beauty bloggers the world over, squalane (note, NOT squalene) is derived from olives, and has a very similar composition to human sebum so penetrates quickly and reduces dryness. A wonder oil!

C Is For Coconut Oil

With a high content of fatty acids, it is a soft, soothing oil with excellent moisturising properties.

S Is For Shea Butter

A rich moisturising butter that comes from the African Shea Tree. Contains high levels of vitamins and essential fatty acids which helps to improve skin elasticity and revive dry skin.

Reduce Reuse Recycle

100% post-consumer recycled polyethylene terephthalate plastic botte

100% virgin polypropylene plastic lid

Ready to recycle your empties? You can pop your Gro-To packaging in your kerbside recycling. (The bin with the yellow lid!) This allows your used skincare packaging to be sorted, processed and transformed into something new, and useful.

Important! Make sure your products are empty and dry before recycling – you might like to rinse them first to keep your recycling bin extra clean.

The care your kids' skin needs at every age.

Your kid’s skin starts off all new and squishy and delicate. But before long it’s grubby and whiffy and covered in yoghurt! Little bodies need different care as they grow. So! Here’s everything you need to know to keep your child healthy, and kick-start their happy skin habits.