Clean, cute and worry free skin care for babies and kids.

Gro-To makes gentle bath and body care products for squishy, whiffy little humans.

Our products are dermatologically tested to be non-irritating and hypoallergenic. Plus, they're free from silicones, parabens, PEGs, sulfates (SLS/SLES), synthetics and all the usual pests.

They already have a blanket, trust us.

Little Squirts

Stop Googling ‘new baby gifts’. You've found it.

Shop Little Squirts Set  

Big Kids

Little-big kids are so were hard to buy for. Gro-To is here now.

Shop Big Kids Set   

With bonus stickers & 1985-fresh lunchbox!

Our Brand Values

Cruelty Free

Gro-To is accredited by Choose Cruelty Free. There is one animal Gro-To extensively tests on, but that’s the founder Zoë, and she totally asked for it.

Worry Free

We make cute, clean and worry-free skin care that won’t piss your skin off. You won’t find silicones, chemical UV filters, parabens, PEGs, sulfates (SLS/SLES), GMOs, mineral oils, petrolatum or synthetic colours here.

Carbon Neutral

We take our environmental responsibilities very seriously and are continuously striving to minimise our carbon footprint. We offset 100% of emissions, and are certified by the Carbon Reduction Institute.

Read more about our valuesarrow

Our packaging is as fun as picking your nose. Sorry! Sorry. Too far.

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