Need seems a bit dramatic, but do you WANT a Vitamin C serum?
Yes, I reckon you do!
Vitamin C protects your skin from free radical damage.
Antioxidants sit alongside cleansing, SPF, hydration and exfoliation in the skincare hall of fame because they are proven to protect the skin from the free radical damage that break down collagen and elastin, (which keep your skin healthy and plump) and cause premature ageing (fine lines and age spots). In short: they’re your best possible skin bodyguard.
There is no better antioxidant than Vitamin C, whose skin benefits have been widely studied, and which is loved by dermatologists, beauty editors and facial therapists. It works beautifully in tandem with your daily SPF to defend skin against environmental damage, and keep your skin smooth, plump and bouncy.
I always find the apple-turning-brown example helpful: if you leave a cut apple in the open air, it goes brown, because it oxidises. Drip lemon juice (full of Vitamin C) over that cut apple, and it doesn’t turn brown, it doesn’t oxidise. Your skin is the apple: keep it safe and protected with Vitamin C!
It fades hyperpigmentation, and keeps it in check.
Hyperpigmentation (dark spots caused by acne, post-inflammatory hyperpigmentation/pimple scars, UV damage or hormonal changes) is when excess melanin production forms deposits on our skin that appear as darkened spots. It’s very common (“thanks” to pregnancy, hormones, UV, laser treatments...) and is notoriously tricky to treat. But! There is hope: Vitamin C is regarded as the gold standard for daily maintenance and correction of dark spots, and for noticeably brighter skin
It’s a radiance-booster.
Vitamin C protects your skin from environmental damage and premature ageing (long term gain), BUT it also quickly enhances luminosity (short term gain). With consistent and correct use - every morning, on cleansed skin - you really will notice a difference. Heck, you might even ditch your foundation…
It’s beneficial for all ages and skin types.
Dry, oily, sensitive, ageing, acne-prone, combo: no matter your skin type or age, we’re all exposed to UV damage, pollution, and free radicals, and we all need antioxidants. The easiest way to get yours is to find a Vitamin C formula you love to use, that is effective, stable and gentle, and add it to your morning skin routine. (After cleansing, before face oil/moisturiser/SPF.) Gosh, if only Go-To made one...